I imagine that those who find themselves at the top of the chain at Oculus have their good days and their bad days.
Since 2007 and Apple's yearly hardware refresh cycle, a new expectation has been created of hardware companies. You aren't just expected to incrementally improve anymore, there is an expectation that a "hot" hardware company can deliver earth shattering innovation like clockwork. You aren't just expected to improve. You need to surprise and delight. Over and over again.
How often? Once a year, at the very least. If you are Samsung, you're pushing for a 6 month cycle. Sustainable? No. Not a chance in hell, but that's where we are at right now in the industry.
So again, back to bed and imagine you are running Oculus and wake up one day to find yourself bound to this heavy train of expectation. Hurtling down the track as your "year of innovation grace period" speeds on by. You look over your prototypes, all very reasonable devices made of glass, plastic, code sweat and ingenuity. Is it enough?
Of course not. It never will.
- I can look around but it doesn't look real
- Ok, it looks real but I can't touch anything
- Ok, I can touch thing but everything feels the same
- Ok, things feel real but nothing can touch me
- Ok, things look real, I can touch things fine and be touched which is great, but what about smell and taste? When's the update?
I imagine over time and trial, Oculus will be less and less likely to say very much about anything out of fear of fueling expectations. Who could blame them for trying to protect their sanity?
VR development shares a resemblance to the exploration of outer space. A challenge that threatens to humble even the most formidable minds among us. You are faced with a task of unlimited scope and as much complexity as you are willing to bite off and chew.
So how do you fall back asleep? How do you rest comfortably when burdened by such an undertaking?
Perhaps it could be in the thought that this is a long, immense and shared journey that we've embarked on. One that will certainly be filled with a litter of failed experiments, dead ends and endless delay. It also will be filled with some exceedingly beautiful, awe filled moments that will constantly remind us all of why we are doing this despite the struggle and stress.
If God built the earth in 7 days, can we not afford to give Oculus a few years to build a universe?